DAY 1 - CAPTURING AUDIENCE

8AM to 9AM
REGISTRATION

9AM to 10AM
OPENING KEYNOTE: CAPTURING THE NEW AUDIENCES [2 speakers x 20 minutes each]
Traditional media revenue streams are eroding quickly and quietly. Three of the worlds leading thinkers will have 20 minutes each to present their visions for reaching future audiences that are embracing entertainment across all platforms.

10AM to 11AM
SOCIAL MEDIA SHOWCASE [5 speakers x 10 minutes each]
Everyone is discussing how social media is influencing traditional media channels. Each of the 5 social media agencies will have 10 minutes to share case studies with the audience on how social media can make the entertainment business more profitable.

11AM to 11:15AM
NETWORKING BREAK

11:15AM to 12:15PM
MOBILE SHOWCASE [5 speakers x 10 minutes each]
The future is mobile but where should entertainment companies be spending their time and where is the opportunity for revenue and ROI.

12:15PM to 12:45PM
TECH DEMOS [5 x 5 minutes each]
Five of the leading technology companies that are changing entertainment in new and innovative ways.

12:45PM to 14:00PM
NETWORKING LUNCH

14:00PM to 15:00PM
GLOBAL WEBVIDEO SHOWCASE [5 speakers x 10 minutes each]
Webvideo is taking off. Youtube and Daily Motion stars are making thousands of dollars and building strong online brands. How are they doing it? How much are they making? What are the secrets to a successful webvideo campaign.

15:00PM to 16:00PM
MUSIC PLATFORM SHOWCASE [4 speakers x 12 minutes each]
The music business has lost the most over the last 10 years as digital has decimated the industry. However, as the artists take over and social media helps them spread the word there is a chance the music industry could lead the digital revolution.

16:00PM to 16:15PM
NETWORKING BREAK

16:15PM to 17:00PM
CONNECTED TV SHOWCASE [5 speakers x 10 minutes]
TVs connected to the internet seems so simple yet it has taken years to get off the ground. Is it too late now as audiences opt to consume their content on tablets and other devices?

DAY 2 - MONETIZATION

8:00AM
REGISTRATION

9:00AM – 10:00AM
OPENING KEYNOTE: MONETIZING DIGITAL MEDIA [3 speakers x 15 mins each]
Digital media is still the poorer cousin to traditional media channels. However, it is growing rapidly and new business models are emerging on a regular basis. As advertisers flock to the internet, entertainment companies need to find new ways to monetize their audience on different platforms.

10:00AM – 11:00AM
WORLDWIDE DIGITAL MEDIA CASE STUDIES [5 speakers x 10 minutes each]
There is are considerable lessons everyone can take from localized digital media projects in countries around the world. This session looks at some of the key players on the global stage.

11:00AM – 11:15AM
BREAK

11:15AM – 12:15AM
GAMES SHOWCASE [5 speakers x 10 minutes each]
Casual gaming is taking the Internet by storm and online gambling has always been in high demand. Some of the world leaders in the sector take us through how they generate revenue and where the audiences are moving to next.

12:15AM – 12:45AM
MEASUREMENT AND DATA SHOWCASE [5 speakers x 5 mins each]
They say data is the new oil. It is effecting how TV shows, casual games, and films are being made. How accurate is the measurement and what separates ‘good’ data from ‘great’ data?

12:45AM – 14:00PM
LUNCH

14:00PM – 15:00PM
BRANDED ENTERTAINMENT SHOWCASE [5 speakers x 10 minutes each]
As advertisers move more and more of their marketing dollars on to the web, branded entertainment properties are on the raise. We examine some of the worlds leading examples of how successful branded entertainment campaigns can be for both global and local products.

15:00PM – 15:15PM
BREAK

15:15PM – 16:00PM
FINAL KEYNOTE