Randi Zuckerberg, ex-Marketing Director Facebook, CEO RtoZ Media 

Randi Zuckerberg ran marketing at Facebook for six years, where her team led the company’s U.S. election and international politics strategy, launched the live streaming industry with her media partnerships around the U.S. Presidential Inauguration, and was nominated for an Emmy Award in 2011 for her innovative TV/online coverage of the 2010 mid-term elections. Randi has appeared on CNN, Good Morning America, The Today Show, Bloomberg, NDTV & World News, and was a correspondent for the 2011 Golden Globe Awards and the World Economic Forum in Davos.

In August 2011, Randi left Facebook to start RtoZ Media, a new type of media platform that will be launching later this year. She was recently appointed to the United Nations Global Entrepreneurs Council, the World Economic Forum’s Global Council on Social Media, and the U.S. Broadcasting Board of Governors Commission on Innovation. Randi holds a bachelor’s degree in psychology from Harvard University.

 Doug Scott, President & Senior Partner Ogilvy Entertainment 

Since June 2006, Doug has been developing and producing brand funded entertainment for clients, including The Business of Innovation for IBM, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and an animated series for Capri Sun. Before Ogilvy, Doug was co-founder of MATTER, where he developed and produced high visibility integrated marketing programs including DiddyRuns the City for Sean Combs, the Lohas Conference for Ford MotorCompany and Blender Sessions concert series. Prior to MATTER, Doug was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic where he developed the Chrysler Million Dollar Film Festival for Daimler Chrysler as well as programs for Reebok, Nintendo and Toyota.

Early in his career, Doug was involved in launching the Hollywood Stock Exchange which was a simulated stock market where you could trade movies, stars and music properties; ArtView, a global network of galleries, auction houses and museums and the Red Herring magazine. Doug is an advisor to Desi Hits, Tree hugger, and Sogua and an active speaker at industry conferences such as MIPTV, The Festival of Media and OnMedia, and a guest lecturer at several business schools, including NYU and UCLA.

 Marco Ferrari, CEO Zodiak Active 

Zodiak Active, a global division dedicated to the creation, development and production of digital and branded content across all platforms. Zodiak Active will partner with brands, media owners, mobile carriers and broadcasters to deliver content and multimedia services based on original concepts, as well as draw up on existing hit TV formats and entertainment brands within Zodiak Media Group’s global network of 45 production companies.

 Marco Ferrari, former CEO Neo Network, will lead a division that occupies a unique position in the entertainment production sector as a digital and branded content division with truly global scale, reach and breadth of offer. With revenues exceeding €30m and more than 160 employees, Zodiak Active strives to become the pre-eminent business in this rapidly evolving sector.

Marco Ferrari, CEO Zodiak Active, said: 
“Digital and media convergence continues to accelerate, so it follows that content producers, brands and media owners need to evolve the way we engage with audiences and build commercial value. An exciting challenge lies ahead and, with the talented international team we have at Zodiak Active, we are well positioned to capitalise on the opportunities of this new era.” The new division will build upon the proven track records of both companies, with ten years of experience in delivering successful projects in partnership with leading media companies and brands such as Sky, BBC, RAI, MTV, Mediaset, Ferrari, Toyota, Renault, Barilla, Heineken, Unilever, Ferrero, GrupoAbril, Vodafone, Telecom Italia and Hutchinson. Zodiak Active will continue to exploit the growing range of opportunities created by connected audiences and new funding models.

Ammar Bakkar, New Media Director MBC Group 

Ammar has been, since 2005, the Director of New Media at MBC Group, which is regarded as the largest media organizations in the Middle East. Within his job responsibilities at MBC, Ammar launched MoBC, a mobile entertainment brand, which has grown to be the highest revenue generating mobile brand in the Middle East. Ammar has also launched the group various websites and including Shahid.net (which is considered the Hulu of the Middle East).

Ammar is also a weekly columnist on the issues of digital media since 1996. Ammar holds a doctoral degree from the University of Oklahoma (USA), where he studied political campaigning on the web and creativity enhancement in media organizations. Dr. Bakkar was the subject of numerous press stories and profiles. In 2009, he was described by the famous Arab Newspaper, Alhayat, as “The Godfather of New Media in the Arab World.”